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Red & Yellow School launches Mandela Day Challenge to corporates


The Red & Yellow Creative School of Business has launched a Mandela Day Challenge to corporates in alignment with their social promise - to ensure that at least 10% of their students don't pay for themselves. Red & Yellow's intense commitment to seeing change come about in South Africa, and the world, led to this challenge.

The challenge is to empower 67 young, bright and budding entrepreneurs - who are poised for greatness, but lack the financial means - with the skills, knowledge and know-how to turn great ideas into successful businesses. Named after the legacy of Mandela, this challenge aims to perpetuate his passion for education into the 21st century.

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“It is no longer enough to just give 67 minutes; South Africans need to do more if there is going to be a change,” says Wesley Fredericks, managing director of Red & Yellow. “Being in the education industry, I can say with confidence that Mandela was right - education is the most powerful weapon we can use to change the world.” Red & Yellow are challenging corporates and successful SMEs to pay it forward by sponsoring the tuition fees for a deserving student on the blended learning Entrepreneurship in Action online short course. A small dent of R12,500 from your corporate social responsibility budget will have a massive impact. Red & Yellow’s commitment is to meet every corporate sponsorship with one of their own. Not only can companies play a huge role in transforming South Africa, but they can also claim the full amount against their enterprise development spend. Entrepreneurship in Action is exclusive to Red & Yellow, and distills advice, learnings and theory from leading industry knowledge partners into an intense 10-week course offering. It offers all the flexibility of online learning, amplified by weekly lectures that can be attended on campus, live streamed, or downloaded for viewing at a more convenient time. Karen Hidden, with many years’ experience and a Masters in Inclusive Innovation, one of our lecturers, comments: “This Mandela Day Challenge is not a quick fix; it is a powerful step in the direction of sustainable and uplifting transformation.” For any more information, visit Red & Yellow’s website or send an email to Andrew Allison at



Disclaimer - The views expressed here are not necessarily those of the BEE CHAMBER

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